Four dimensions of product mix. Product Mix And Four Important Dimensions Free Essays 2019-03-01

Four dimensions of product mix Rating: 9,5/10 935 reviews

What are the dimensions of product mix

four dimensions of product mix

Will it be a supplement to the features or will the features be designed around a unique design. A close to reality prediction of this path may help the company relaunch or redesign an existing product or work on introducing a new one to the market. Other times, the product lines are vastly different, such as diapers and razors. A simple fact of marketing is that sooner or later a product will decline in demand and require pruning. It may sound easy, but effective marketing takes a considerable amount of research and planning. Edmunds has a bachelor's degree in journalism.

Next

Four Dimensions of Marketing

four dimensions of product mix

These terms in a product assortment help the firm to take a decision regarding the addition or removal of the product items in the product lines. The product mix length refers to the total number of items a company carries within the product lines. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. In addition, you must look at the effects each place of sale will have on your brand. . After deciding the market segment for the product, the other parts of the marketing mix will be decided.

Next

What are the dimensions of product mix

four dimensions of product mix

In this situation, differentiation becomes of the utmost importance for the success of any product. You realize therefore significantly relating to this subject, produced me in my opinion consider it from numerous varied angles. You may also hear the product line breadth referred to as the product width, product assortment width, and merchandize breadth. Always care for it up! Access instead of Place In the digital era, brick and mortar locations have become less important to customers. In there very essence, the 4 Ps of marketing is actually a framework that allows the marketer to structure the value proposition of an existing product or a new product at the time of launch so as to garner the highest mindshare by distinctly structuring the same. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it.


Next

Marketing Management chapter 12 practice test Flashcards

four dimensions of product mix

Each of the marketing mix components mentioned above affect. Marketing mix Marketing mix is commonly known as the 4Ps: product, price, place and promotion. Product Mix Example has product brands like Minute Maid, Sprite, Fanta, Thumbs up, etc. If you add lesser quality, lower priced items, it's called downward stretching. Other times, the product lines are vastly different, such as diapers and razors. The product mix has four dimensions: Breadth, Length, Depth, and Consistency.


Next

What is a product mix? What are the four dimensions of a product mix?

four dimensions of product mix

Chemical element, Customer service, Marketing 1083 Words 4 Pages How should you alter your management style based on Hofstede's four value dimensions? Marketers, using different blends of these variables, can target different group of customers having different needs. It is the centre of its offerings. Brett Branch Marketing Mix The market mix is a tool used by marketing firms use as a guide to meet their marketing goals. As in the foods line, the number of items is 3, in cigarettes is 3 and so on. A differentiating its offer B good service recovery C internal marketing D image marketing E productivity Each new iPod product introduction advances the causes of democratizing technology and approachable innovation.

Next

Ch. 7 Marketing Exam Flashcards

four dimensions of product mix

Provided by: Global Text Project. Companies can address such things as the packaging of the product or service. These include print and broadcast advertising, sponsorships, events, in-store activities, endorsements, rebates, contests, sales, coupons and social media programs. Services: Services are also intangible products but they are the result of an economic activity that does not result in ownership. Advertising, Marketing, Marketing management 995 Words 3 Pages The extended marketing mix 7Ps The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market.

Next

Product Mix Decisions

four dimensions of product mix

An organisation's product mix has following four dimensions :- The width of an organisation's product mix pertains to the number of product lines that the organisation is offering. Changing market perceptions may require changes in the tangible product or in its selling price. Width: Number of Product Lines The width, or breadth, of a company's product mix pertains to the number of product lines the company sells. To retain its competitiveness in the market, continuous product extensions though innovation and thus differentiation is required and is one of the strategies to differentiate a product from its competitors. In the hammer product line are claw hammers, ball peen hammers, sledge hammers, roofing hammers and mallet hammers. Brand, Brand management, Customer 665 Words 4 Pages Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. What makes customers choose your product over others? For example, your company may sell multiple lines of products.


Next

What are the dimensions of product mix

four dimensions of product mix

The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or Eight Ps to address the different nature of services. The product is the most tangible and important single component of the marketing programme. Second, what is the best way to reach your customers? Because, without identifying the target audience, one is unable to utilize the marketing mix to build a successful marketing strategy. It consists of everything that a company can do to influence demand for its product. These changes or new introductions may be targeting a newly defined customer requirement or a niche category in the market.

Next

Basic Dimensions of a Marketing Plan

four dimensions of product mix

A product position may change readily; keeping track and making necessary adjustments is very important. The next one of the product mix decisions is the product mix depth. For example, a small company may sell multiple lines of products. Another aspect that this paper will include is a description of how each element is implemented in the company. Two of the most common distribution channels are: direct sales and wholesalers. For this reason, it is vital to try to create a unique set of characteristics for any product. The Consistency of a product mix shows the extent to which the product lines are closely related to each other in terms of their end-use, distribution requirements, production requirements, price ranges, advertising media, etc.

Next

Product Line and Product Mix

four dimensions of product mix

Will competitors fill the gap if we do not? I am amazed with this article. Later on, the company's technology may allow the company to diversify into other industries and build the width of the product mix. For instance, fighter aircraft procured to operate from aircraft carriers include design criteria intended to improve their durability in the demanding naval environment. However, that is easier said that done and many marketers fumble when it comes to playing with the real life nuances and bringing out a crisp value proposition. So for a simple example. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs.

Next